Altima Business, a management consulting firm, announced today a major rebranding to reflect the company’s evolution into a membership-based, solutions-on-demand consultancy.
Andre Wilson, Funding Executive and Managing Partner at Altima Business, said, “Growing companies has always been downright hard. Today’s CEOs have exponentially more information than their predecessors to solve their challenges. Ironically, this overwhelming amount of material doesn’t translate into results, experience or wisdom.”
“Large corporations have always had access to management consulting firms for support and improvement. Typically, standard-sized companies’ CEOs were limited by their ‘coffee-bandwidth’, learning best practices by meeting with more experienced CEOs. Today, they can read online everything about scaling a business. Oddly this is a part of the problem. Without experience or hands-on mentorship, the execution fails.”
“Founded on corporate practices, Altima Business has followed the traditional consulting model for 20 years, only integrating experiential learning through business and leadership training programs. We found out that every experienced entrepreneur we worked with had run up against their own abilities. In the course of growing their business, they found out what they were great at, and what they thought they were good at, having to focus on their strength and collaborate with complementary partners. We want to make collaboration easy for every small business CEO,” adds Wilson.
Carine Dieude, Business Strategist and Partner says “This new direction fuels the reimagined Altima Business brand with added strengths that allow us to innovate and become a subscription-based, solutions-on-demand for growing businesses. By bringing collaboration to the core of our business through a membership model, CEOs uniquely have the ability to make connections that bond them to executable solutions creating sustainable results.”
The rebranding includes a top-to-bottom redesign of the company’s services, website, logo, graphics, communications and correspondence. Altima Business ’s new brand assets include a colorful logo, along with a new website and other visual communications that utilize simple, bold graphics to convey the collaborative journey of CEOs to get from point A to point B.
Are you ready to make a move? To get notified when Altima Business membership site launches, sign up today!
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